Cultural tourism programmes are organised in several nearby villages to introduce visitors to the indigenous Wa-arusha and Maasai tribes. They are great alternatives to the safari scene.

These programmes are built around village activities and they can be half-day tours or overnight trips. If you stay overnight, expect basic accommodation – either camping or staying in a traditional homestay.

Some excellent tours include Mkuru, Mto wa Mbu, and Longido. Located north of Mt Meru, Mkuru stands out from the other villages as one of the only camel riding communities.

You can explore the local culture by arranging a camel riding safari guided by Maasai warriors. You can choose between a short safari that lasts for a few hours, or a longer trek to Lake Natron or OI Doinyo Lengai.

Longido town offers splendid walks around the village, with rare wildlife like gernuk, lesser kudu, and klipspringer antelopes living in the bush. Mto wa Mbu is a very interesting tribe with a diverse population, and many residents were attracted to the area by the fertility of its soil.

Each community farms its own produce according to the tradition of their tribal backgrounds. In this village, there are some basic guest houses for accommodation.

With any cultural tourism programme, there is a fine line between community empowerment and simply empowering the entrepreneurs that run them. Nevertheless, the programmes still provide employment for locals, and many of the programmes near Arusha raise money for projects that will benefit the local communities.

For example, the Longido village tour is raising money towards a new cattle dip to protect the herd, which suffers around 1,000 deaths per year.

Other projects fund education, irrigation, or ecological work. Moreover, these programmes are an excellent chance to educate yourself about other people, cultures, and history.

Learn about the history and rarity of tanzanite. This precious gemstone is unique to Tanzania and you can visit the small museum and makeshift mine on India Street.

Here, you can learn how this coveted stone was created, named, mined, cut, polished, and graded. And of course, you can purchase one of Tanzania’s proudest exports if you wish.

Arusha is filled with craft and curio markets to satisfy travellers who are looking for souvenirs and unique gifts. This is one of the best places to buy Maasai beadwork and jewellery, either from street venders or from the curio shops.

The Arusha central market is a good place to start, and it sells traditional Maasai fabrics, hand-woven baskets, exotic fruit, coffee, nuts, and spices.

The town is home to several interesting museums, including the Boma Museum, which chronicles the fascinating colonial history of the town alongside the tribal history of the area, and the Cultural Heritage Centre, which is dedicated to Tanzania’s culture.

The Cultural Heritage Centre explores Tanzania’s history, wildlife, and culture, and has an excellent shop which sells unusual souvenirs. This shopping experience is hassle free and you will find some truly unique experiences, although the prices are a little higher.

The Mt Meru Curios and Crafts Market, sometimes referred to as the Maasai Market on Fire Road, is another popular shopping destination. It may take some confident bartering and time to pick out the best items, but this has some of the best options in the city.

Other shopping options include the Maasai Women Fair Trade Centre, Shwari, Shanga, and Jamaliyah.

The area has a strong coffee and café culture. Numerous coffee plantations surround the town, and many have small guesthouses on the property, including Arusha Coffee Lodge.

You can either stay overnight and enjoy a ramble across the plantation or take a ‘Bean-to-cup’ tour to learn about the coffee-making process.

Thanks to the abundance of coffee in the area, the town also has a surprisingly good café culture, with shops selling a selection of flat whites and iced lattes.

Some of the best options include Africafe and Jambo Coffee on Boma Road, or Café Barrista on Sokoin Road.

There are several day trips available from the town centre which showcase the surrounding landscape and wildlife.

One of the most popular experiences is a tour of Arusha National Park. You can visit for a half day or full day game drive. Although there are no predators, this hidden gem has some beautiful scenery and excellent bird-watching opportunities.

Another option is to go canoeing in the lake within the park. Remember to pause and enjoy the remarkable views of Mt Meru.

As well as Arusha National Park, you can reach Tarangire National Park for a chance to see the Big Five. This trip takes 8 hours, but it is a great chance to tick the Big Five off your bucket-list.

Mt Meru is a popular alternative trek to Mt Kilimanjaro. Although it is a more technically challenging climb than Kilimanjaro, it is often used as a warm-up. Hikes begin in the middle of the night so that you can enjoy the sunrise from the summit.

Alternatively, you can hike the lower slopes for a less strenuous option. And if that sounds too taxing, you can just admire this dormant volcano from afar.

For a really challenging hike, we recommend the OI Doinyo Lengai. This is the only volcano in the world to emit ‘cool’ (950°C) lava. This is a rather unforgiving hike as there are no flat areas, but most adventurers claim that it is worth the early start and physical effort.

A Maasai guide will escort you to protect you from hyenas and leopards.

The popular Meserani Snake Park is located 25km west of Arusha. Travellers can take a guided tour and learn about some of the most venomous snakes in the world, including the Green and Black mamba and the Egyptian cobra.

The park is a great day out for families. There are also crocodiles and monitor lizards, and you will get the opportunity to hold a tortoise.

You can also take a tour of the Maasai Cultural Museum with a Maasai guide.